Our client, a leader in the fight against preventable infections is seeking a Product Manager / Channel -Segment Manager .The Product/ Segment Manager will manage brands within a given Category product portfolio and will identify under-penetrated segments and develop and implement plans to grow in those segments. This individual will design and implement the marketing strategy for key products.In addition, the role will develop Marketing plans to achieve revenue growth and volume/financial goals for various customer segments from both a long and short term perspective.Essential Functions And Basic DutiesThe Product/Segment Manager will be responsible for product and segment marketing with some product planning where appropriate. This will include gathering and prioritizing product customer requirements and working closely with cross-functional teams to deliver successful product related programs.This role will also ensure product and marketing activities are aligned so the needs of the overall strategy are met.The Product/ Segment Manager will also be responsible to partner with the Channel, Marketing and National Accounts teams to develop, establish and direct Channel and GPO strategies and programs.Other Key Areas Include Develop and implement marketing campaigns and tactical plans as well as provide day-to-day sales rep support. Collaborate with the VP, Sales, Regional Sales Directors, VP, National Accounts and Director of Marketing to develop key programs and product launches. Work closely with Supply and Operations teams to ensure accurate forecasts based on customer activity. Create the appropriate training programs that build sales skills and work together with Field Trainers and the Clinical Team to launch training programs for services and products. Establish successful plan to support strategic goals in collaboration with Clinical and Sales and execute on well-defined and well-measured activities to achieve success.Brand Strategy Support the overall brand strategy for key Category brands. Analyze competitive situation, identify barriers to access, educational gaps and unmet needs in the market. Develop and test early commercial concepts for positioning and messaging, branding and educational platform messaging. Work cross-functionally to proactively monitor and communicate changes in healthcare policy and competitive landscape that have implications on relevant Category product line.Leadership Be a role model for company core values and culture. Establish strong commitment and accountability for all initiatives and programs. Act as a leader within the company and create a culture of accountability, collaboration and urgency.Tactical Execution Build a team of strategic partners to execute tactical plan, ensuring partners meet contractual and budgetary requirements. Work with Clinical, Sales and MarComms on publication planning and KOL development. Lead Cross-Functional Launch and Project Teams that would include all aspects of bringing products/key initiatives to market including R&D, Sales Leadership, National Accounts, Operations, Supply Chain, Clinical, Legal, Regulatory, etc.Education/CertificationMinimum of a Bachelor s degree is requiredExperience Required Minimum of 5-7 years in healthcare industry. Minimum of 5 years of previous experience with product management/marketing or sales is preferred. Prefer experience in the non acute segment (non hospital) Skills/Abilities Confidently and expertly drive various projects to meet stated goals within projected timeframes. Strong prioritization skills in order to manage multiple activities across the team on a daily basis. Prior experience with product marketing essential - knowledge and experience with upstream and downstream marketing critical. Exceptionally strong communication skills are a requirement including the ability to collaborate with health care professionals as well as the sales force and R&D teams on future product enhancements. Outstanding project management and team-building skills. High-energy, strong sense of urgency, attention to detail. Comfortable working in a fast-paced, rapidly changing environment. Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives. Excellent organizational, planning, communication and follow-up skills. Excellent presentation skills for large and small groups. Ability to provide quantitative and qualitative inputs for the development of business cases and other financial assessments (ROI)
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.