Digital Marketing Specialist

Employment Type

: Full-Time

Industry

: Miscellaneous



Colonial Surety is a digital insurance company. We are looking to add to our marketing initiatives with an internal marketing team to support our product expansion scheduled for 2020.

The Marketing Specialist will play a key role in the growth of the company. This is an excellent position for a motivated, quick learner who holds the below skillset. The position will be working independently and reporting out to upper management.

Plan and execute all digital marketing, including SEO/SEM, marketing database
Plan and manage Social media and display advertising campaigns
Design, build and maintain our social media presence
Identify trends and insights via google analytics
 Create demo videos using video editor
 Write 10-15 industry blogs per week
Bring innovative ideas to marketing collateral and UX
Plan, execute and measure A/B testing for the website
Oversee interns to obtain market partner research and create landing pages.
Schedule and take notes, summarize marketing meetings
Administrative duties as requested by marketing lead and other department heads.
Attend conferences to speak with and present to potential partners
Liaison between company and agencies and other vendor partners

Requirements

BS/MS degree in marketing or a related field
Proven experience in digital marketing
Demonstrated experience writing blogs
Excellent presentation and communication skills
Business presence and professional demeanor
Demonstrable managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target
Experience in optimizing landing pages and user funnels
Solid knowledge of Google Analytics, AdWords and mass email platforms
WordPress and Photoshop

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