Director Of Sales And Business Development

Abbyson in Moorpark, CA

  • Type: Full Time
position filled
Abbyson is looking for a dynamic individual to join as the Director of Sales & Business Development (“DSBD”) to lead our growing B2B Team! The DSBD will develop, maximize and lead Abbyson’s B2B ecommerce partnerships to the next level. The DSBD shall lead the development of .com ecommerce business, managing all Account Managers, B2B Sales Retention and Growth, Supply Chain integration, and drive sales strategies to exceed monthly Sales Goals and enhance all consumer touch points. Partnering with Finance and Operations to improve margins without compromising our consumers’ experience.

The DSBD further identifies digital marketing strategies and develops brand awareness to exceed the eCommerce Departmental goals. As Director of Business Development, you shall create and develop Abbyson’s ecommerce online strategy to enhance shopper experience and drive our business forward.  

Reporting Structure
The Director of Sales & Business Development will work cross-functionally with Supply Chain Operations, and directly with Sales Operations & Account Management, under the guidance of Executive Leadership. As Director of Sales & Business Development, you will provide leadership and vision to both drive the business forward and provide an exceptional brand experience to our consumers.

Core Responsibilities
Strategic Ecommerce Planning and Execution
Sales Growth, both organically and through new channels
Implement Content Strategy and Development
Innovation in Technology and Promote User Experience
Competitive Trend Analysis
Cross-Functional Communication and Collaboration
Positive Leadership and Team Member Development
Ensures data integrity and accuracy; develop and maintain key inventory reports
Product Life Cycle management; leverage pricing and promotional strategies to align sales plan to Department Goals
Manage inventory flow for eCommerce, DTC and marketplace sales channels to maximize profit
Serve as primary analytics support for eCommerce Operations
Provide reports and insights to SVP of Sales to make actionable recommendations based on sales, forecasts, conversion, promotions, seasonality, marketing channel performance and other web analytics data

Essential Functions
Strategically analyzes and applies digital consumer data to initiate ecommerce growth opportunities.
Implements digital marketing tactics to support ecommerce channel sales and margin goals.
Track, forecast and translate reports to measure ROI.
Drive ecommerce channel goals by developing and updating brand strategic plans for websites (Brand priorities, industry trends, and customer insight).
Establish KPIs and metrics to track and report on performance of processes and transform data into actionable insights and recommendations.
Develop monthly ecommerce forecast and budget, including traffic, sales, conversion and AOV. Provides weekly reporting and insight into ecommerce performance.
Partner with leadership in Customer Experience and Sales Operations to drive performance and customer satisfaction throughout the sales cycle.
Manage ecommerce revenue and P&L objectives by improving conversion rates and increasing the number of online purchases.
Directs and tracks digital ad buys for .com partners and oversees related agencies for search, SEO, display, affiliate and social to support brand awareness, offline channels and ecommerce.
Manage and drive improvements to ecommerce P&L, including revenue, margin and expense improvement.
Manage and communicate cross channel marketing and promotional plans and work closely with Executive Leadership to execute strategies in all .com platforms.

Professional Development/Team Building
Foster a positive work environment.
Develops and manages the Sales Team to be customer-focused, innovative, fast and team-oriented by providing day-to-day leadership and management to grow the business.

Required Qualifications
BA in business, marketing or related field required; MBA/MFA highly preferred.
Successful experience in both B2B ecommerce sales
Minimum 5 years direct and successful B2B sales and business development.
Minimum 5 years of people management experience, preferably at Sr. Manager/Director Level or equivalent.
Proven experience interacting with and selling to key ecommerce stakeholders/buyers.
Proven experience analyzing and applying online consumer data.
Success managing a team in a fast paced and ever-changing environment. Must be fluid and capable of pivoting strategy to align with changing business needs.
Successful track record in a high sales growth mode with a consumer goods brand.
Must be able to manage multiple priorities, set and achieve challenging goals; work under the pressure of deadline and be adept at managing multiple tasks.
Hands-On approach to workflow.
Possess strong presentation, listening, verbal and written communication skills.
Demonstrated strong ability to lead and participate effectively in cross-functional teams.
Exceptional verbal and written communication skills, including an ability to communicate effectively at an executive level.
Ability to build strong and sustainable relationships and the capability to interact within all levels of the organization.

Abbyson provides equal employment opportunities (EEO) to all applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Abbyson complies with applicable state and local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Company Details

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